Attention: Expert Entrepreneur
Anything less than a stunning online presence that clearly articulates the value you have to offer is a missed opportunity.
Even if you…
…think no one’s searching for you (Consumers are now taking to the internet to conduct their own research before deciding who to work with)
...don’t like talking about yourself (your online presence can do it for you – 24/7)
…aren’t good at self-promotion or networking (you can still stand out online)
…prefer for your hard work to speak for itself (your online presence allows you to reach a larger audience than you otherwise would)
…have a relationship or referral-based business (research indicates people are more likely to make referrals to people who have a good Authority & Credibility in their field ).
Having a personal brand helps to build trust with your audience, and position you as an authority and a thought leader in your industry.
Having a personal brand makes it easier for you to pitch and be found by media (online publications, magazines, television, radio, podcasts, etc.). The media is in constant search of experts that can share their insights with their audience.
When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you. You can leverage your personal brand to build your network, both online and offline, quickly and effectively.
Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you to attract more of your ideal clients. When you’re positioned as an expert, it’s also easier for people to refer clients to you.
Having a strong personal brand helps justify charging premium prices for your products and services. Without a brand, you become a commodity that competes on price. And there will always be competitors that can beat your price.
Visible Experts make more money. Often, a lot more. The chart below shows the relative billing rates for each Visible Expert level.
As you can see, buyers are willing to pay over 13 times more for a Global Superstar than an average professional. But even Level 1 experts hold a significant advantage over their undistinguished brethren.
The reason stars can charge more is that many buyers are willing to pay a premium for experts they believe in.
Over time, your business will evolve. You may even start multiple businesses in different industries over the course of your career. Your personal brand stays with you as you move from one venture to the next.
– Kevin Stimpson
Think about the last time you bought something that was more than a few hundred dollars.
What made you buy from that specific company, brand, or person?
And not some random person who was selling the exact same thing,
Right….?
Because you built a form of emotional connect with their message.
You knew for a fact that if you bought their product you would get a desired result.
This emotional connection to trust a business doesn’t happen overnight…
It comes from the relatable content, consistency, and relevant information you put infront of them. ✅
And by the far the best way to do that is to understand your brand at it’s CORE.
So, focus on creating TRUST with your audience before ‘selling’ them
If they’re not buying from you – it’s usually because they don’t trust you.
How you market yourself, the cost of your services and how badly your prospects need what you’re selling also play a part,
but these factors don’t even deserve to be mentioned in the same breathe as the trust factor.
When you’re the perceived authority in your industry, in your locale, you have ALL the power.
Your target audience may look at the competition but time and time again, they’ll come to the same, formulaic decision that it’s better to try the best, before they try the rest.
Imagine! you visit two different websites for the same type of business.
One of them has media logos with that business being quoted in the news, enough social proof.
And another one has nothing.
Which one will you think is more credible? and the authority in that industry?
Simple, Branding with media instantly increases your credibility which will increase your conversions.
From the moment you add your “As Seen On” logo to your marketing, you’ll be attracting those long term, free spending clients that you LOVE to have.
RankFame is a Public Relations Agency, that specializes in Media Placements, Personal Branding and Marketing Strategy.
We work with top Entrepreneurs, Influencers and Established Companies to grow their Media Presence, build strong brand credibility and boost their business.
We Help Brands Create Credibility & Exposure Using New Generation PR Growth Hacks That helps your SEO & Authority to Establish a Go-To brand in your industry!
How We Work Together
Once your initial deposit’s been paid, we’ll book your personal branding project into our calendars, and You’ll then receive a questionnaire and set of assessments to complete before our deep-dive, where we’ll get to know you and what you want to be known for.
Then we will build the websites and professional profiles for you, then optimize them to ensure they’re as visible as possible when people Google your name.
Google’s algorithm is constantly changing. Tactics that worked months ago may not work today. We’ll continually optimize your strategy to ensure they’re as effective as possible improving your online presence and your brand will stay on top.
Every month we will publish blog posts, social media contents that put your best foot forward. This continual creation of relevant, optimized content will improve your long-term results.
We help you build an audience and promote your content to them so opportunities start coming to you rather than the other way around.
After that we will leverage your media presence to boost your brand to the next level of success.
This includes placement in news, magazine, blogs, IMDB page creation, magazine cover, Biographys for Snippets, Google Knowledge Panel and many more.
Before we talk about investment, Let me ask you some question:
A lack of clarity may already be costing you a great deal.
If that resonates with you, our flat-rate, all-inclusive Brand, Website, SEO & PR Package is the transparently-priced, no-surprises solution you’ve been looking for.
If you would like to split the payment, then we can setup a payment plan, kindly let us know.
