Even if you…
…think no one’s searching for you (Consumers are now taking to the internet to conduct their own research before deciding who to work with)
...don’t like talking about yourself (your online presence can do it for you – 24/7)
…aren’t good at self-promotion or networking (you can still stand out online)
…prefer for your hard work to speak for itself (your online presence allows you to reach a larger audience than you otherwise would)
…have a relationship or referral-based business (research indicates people are more likely to make referrals to people who have a good Authority & Credibility in their field ).