The industry awards recognize outstanding professionals and organizations, providing a huge boost for personal and corporate brands. Fortunately, the recognition that comes with winning doesn’t need to stop at the conclusion of the awards ceremony. With a little planning and communication, you can leverage an award to capture lasting benefits for you and your organization.
Promoting your award goes beyond updating your website, posting on social media, and including an article in your internal email newsletter. While these are all great ways to spread awareness of your victory, they pale in comparison to the third-party credibility offered by media coverage, which can catapult your business reputation, attracting new customers or clients.
Here are some tips to help you do just that.
Take advantage of the news value of your achievement and send a press release to key journalists in your industry within 24 hours of receiving your award. Be clear that this press release is an urgent event.
Craft a clear subject line
With journalists receiving hundreds of messages a day, the reality is that pitches live and die by the quality of a subject line. Make sure yours stands out from the crowd. Get straight to the point by clearly identifying your organization and the particular award you won. For example, “JB Hi-Fi Wins Best Overall Giving Program at Inaugural Workplace Giving Awards.”
Keep it simple and concise
Journalists are usually very busy and only spend a few seconds flipping through each email, if at all. Get to the point right away by using the inverted triangle method to structure information. Put the most important details about your prize win at the beginning of the release.
Include quotes from key spokespersons
Yes, your organization won an award. And? Use quotes from key spokespersons to highlight the importance of your victory and what it means for the company and the industry as a whole. Include quotes from your CEO as well as a representative from the awards coordinator.
Target the relevant media
While award coordinators usually send out their own press releases about winners, there’s nothing wrong with reaching out to journalists and media outlets as well. However, instead of sending your release to each and every media outlet, take a specific approach. Make a list of media outlets relevant to your key audiences. For example, industry media, local media, and community media. It’s also worth researching influential bloggers or podcasters in your industry who might be interested in sharing your award win with their networks.
Take advantage of other opportunities, such as partner marketing.
While press releases are a great way to generate media coverage, sometimes the media is looking for something different. Contributor marketing is a great way to write and talk about your award and your organization from a first-person perspective. For example, you can offer to write about specific aspects of your career that led to you winning the award, the lessons you learned along the way, significant success factors, and the values you and your organization live/work by. who helped him reach his destination. is it so.
Winning an award for your organization is a fantastic achievement that you should be proud of.
When the awards ceremony is over and the festivities are over for the night, don’t let your award gather dust in your closet. Instead, use it to your advantage. A little planning and communication can reap big rewards.